BLACKT is the web and branding agency for law firms: brand, website, SEO and AIO visibility, within the rules of professional conduct. Around ten firms served, Simont Braun among them.
A firm has two audiences to convince. Clients first: individuals, companies and in-house legal teams compare, read and search before the first call. Associates next: good people choose a firm the way they choose a home, on its reputation, its cases and what they sense of its culture. In a market where skills often look alike, the image of the firm is what settles it.
The constraint, you know better than we do: professional conduct rules keep communication on a tight leash. No personal solicitation, no promise of a result, no comparative advertising. Many firms conclude there is nothing they can do. That is wrong: exactly three levers remain, and they are the best ones.
All lawyers look the same from the outside. Positioning, identity and tone of voice prove otherwise, to clients and to candidates alike.
EXPLOREYour first plea: pages by practice area, partner profiles, careers, compliance. Read by every client before the first call.
EXPLOREBeing found when someone searches your practice area and your city, on Google and in the answers AI gives. The legitimate channel when advertising is closed to you.
EXPLOREThe brand of a firm is not a logo: it is a position, an identity that carries it and a tone that sounds like you. On the client side, it builds trust before the first meeting. On the hiring side, it is decisive: a bad hire is expensive, and a candidate who recognises themselves in your brand applies for the right reasons. And in most people's minds all lawyers are the same, so the brand is precisely what makes a firm different before anyone has met you. Everything else, the website and the visibility, is built on that base.
Since conventional advertising is largely closed to you, search is your legitimate channel: being found when someone looks up their problem and their city, on Google, on Google Maps, and now in the answers from ChatGPT or Perplexity, which clients and lawyers alike now ask first. That visibility cannot be bought: it is built, with pages by practice area, honest information and a structure that search engines and AI can both read.
With a survey of where you stand: the brand (how the firm presents itself), the website (what it proves) and the visibility (where it shows up). In a 15 minute conversation we tell you which of the three is holding the other two back.
Yes, across all three services: honest information, no solicitation, no promise of a result, required notices in place. Every piece of content is read with that in mind before it goes live.
Yes: from the sole practitioner setting up to the multilingual business law firm. The method adapts, the standard does not.
15 minutes. Free. No strings. We tell you exactly what we would do in your place.
Tell us the essentials. We come back to you within one working day, with a first read on your project and the next steps.