BLACKT is the web and branding agency for restaurants and food brands: brand, websites, visual identity and visibility, from the first restaurant to the group that franchises. A dozen houses served, Kintaro Group and The Hungry Family among them.
Tell us where you are, we tell you where to start.
A growing restaurant no longer speaks to one audience but to four, each for different reasons. The same image has to win over all four, each in its own language.
Loans, leases, applications: an established image and professional documents that make the holding company credible and reassure the committees.
Hiring, keeping people, cutting turnover: a house people are proud to work in, and tools that make running it simpler.
Visibility, appetite, loyalty: fill every dining room and move customers from one address to the next.
A solid brand, a clear model and ready-to-use assets: what gets a franchise candidate to sign.
The first challenge for a growing restaurant, and the key to its success, is knowing who it is and how to tell it. Copying the decor, the menu or the website next door builds nothing: what can be copied cannot be defended. What belongs to you, nobody can take away.
You still need to know where to start and how to do it. That is exactly our job: define your identity, then roll it out everywhere your four audiences meet you.
Positioning, values, tone, story: the platform that aligns the partners and guides every decision, from the menu to the shopfront.
EXPLORELogo, graphic system, menus, shopfront, social media, packaging: a consistent image wherever people see you.
EXPLOREAll your visual assets in one place, shared with your team and your suppliers alike. Launching 1 November.
EXPLOREShowcase site, ecommerce, B2B site, employer brand, landing pages or franchise hub: the right site for each goal, in the image of the house.
EXPLOREBeing found on Google and Maps, and cited by AI, for every address and in every city.
EXPLOREWith a survey of where you stand: the brand (who you are), the collateral (what people see) and the visibility (where people find you). In a 15 minute conversation we tell you what we would do in your place, item by item.
Yes: from the independent restaurant to the multi-brand group with a holding company and franchisees. The method adapts to the size, the standard stays the same.
Yes, it is ground we know well: an umbrella brand, a brand kit for franchisees, a franchise hub and Brand Hub to share every asset without friction.
15 minutes. Free. No strings. We tell you exactly what we would do in your place.
Tell us the essentials. We come back to you within one working day, with a first read on your project and the next steps.