A restaurant's visual identity is everything people see before they taste: the logo, the shopfront, the menu, the feed. BLACKT designs identities that hold up from the street to the screen, and delivers them ready to use in a shared Brand Hub.
A restaurant identity does not live in a PDF guideline: it lives on a window, a table, an apron, a feed, a laminated menu with sauce on it. Every surface has its constraints, and that is where most identities fall apart.
Our job is to design a system, not a visual: codes strong enough to be recognised from a distance, flexible enough to adapt to every surface. The result is judged in the street, not in a presentation.
Neon sign, window stickers, floor mosaic: what stops passers-by and gets photographed.
Menus, signage, packaging: the house codes right into the customer's hands.
Website, Instagram templates, photos: a consistent feed the team keeps going without a designer.
Presentation templates for the bank, partners and prospective franchisees: professional, in your own image.
Every piece is designed inside the brand system: what goes on a window is recognisable on a menu, a feed or a document. One image, everywhere.
The house mark, carried from the menu to the shopfront.
Colours, typefaces, photos: a system that holds up everywhere.
Codes, materials, references: the world people step into.
Professional slides in your own image, for the bank and partners.
A consistent feed the team keeps going without a designer.
The window dressed, visible from the pavement.
Neon signs and floor mosaics: the identity built into the venue itself.
Finding your way around the venue through the brand's codes.
Menus, stationery, documents, social media: the brand wherever people read you.
Mugs, T-shirts, stickers, tote bags: the brand that goes home with the customer.
The visual identity covers the logo and its variants, the colours, the typefaces and the graphic world. Everything else (menus, shopfront, signage, social media, packaging) is an application of the brand, and each one can be ordered on its own when needed.
Yes. If your brand is already in place, we roll it out to new pieces without betraying it: same codes, new surfaces.
An online space that brings together all your up-to-date collateral and logos, shareable with your team, your printers and your partners. It is now a product in its own right: discover the Brand Hub, launching 1 November.
15 minutes. Free. No strings. We tell you exactly what we would do in your place.
Tell us the essentials. We come back to you within one working day, with a first read on your project and the next steps.