THE AGENCY JOURNAL
INSIGHTS
Websites, branding, SEO, AI: practical, accessible advice written by the BLACKT team. To help you understand what is at stake in digital and make the right decisions.
Website redesign: the complete guideWhen to redesign, what it costs, the seven stages and, above all, how to keep every Google ranking at switchover.Read the article →AIO: getting cited by ChatGPT, Perplexity and AI toolsAIO (answer engine optimisation, sometimes called GEO or AEO) means structuring a website so that AI tools cite it in their answers:…Read the article →How much does a website cost? The real figuresA website costs anything from a few hundred euros for a rented template to several tens of thousands for a fully bespoke…Read the article →Local SEO for restaurants: fill your tables through GoogleLocal SEO for a restaurant plays out on three fronts: the Google Business Profile listing, reviews, and a fast website that answers…Read the article →SEO for lawyers: get found without soliciting clientsSEO for a lawyer means being found when a client searches for their problem and their city: “unfair dismissal lawyer Lyon”, “advice…Read the article →Restaurant website: the 7 essentialsA restaurant website has three jobs: make people hungry in three seconds, let them book without friction, and give them the practical…Read the article →Google Business Profile: the complete guideGoogle Business Profile is the free listing that makes your business appear on Google Maps and in the local block of search…Read the article →Law firm website: the 6 essentialsA law firm’s website must prove three things within seconds: competence (clear practice areas), legitimacy (the partners’ backgrounds and bar admissions) and…Read the article →When should you redesign your website? The 7 signsA website needs redesigning when it costs more than it brings in: a dated look that drives people away, slowness that makes…Read the article →Brand platform: definition, contents and methodWhat is a brand platform? How do you create one? BLACKT gives you a complete guide and a free working document to…Read the article →Website redesign: how not to lose your SEORedesigning a website without losing your SEO is possible on one condition: treat your URLs as an asset. Every address that receives…Read the article →5 copywriting mistakes that kill conversions on your websiteYour website attracts traffic but doesn't generate sales? You're not alone. According to a Forrester Research study (2024), 96% of visitors to…Read the article →The complete guide to writing the perfect creative brief for your logoIntroduction You are about to create your brand’s logo, but you don’t know where to start? Here is a statistic that should…Read the article →How to use Jung’s 12 archetypes to build a memorable brandIntroduction Does your brand have a personality that truly resonates with your audience? If you feel your communication lacks consistency, or that…Read the article →WordPress updates: should you turn on automatic updates?Introduction Have you ever woken up to find your WordPress site broken after an update? Or worse, ignored updates for months and…Read the article →Using the hero’s journey structure for your business storytellingIntroduction Does your brand tell a story your customers want to follow to the very end? If you feel your business storytelling…Read the article →Elementor Pro: the right investment for your website?Introduction: take back control of your website without writing a line of code In the world of website building, one promise keeps…Read the article →Mission, vision, values: the winning trio for authentic brandingIntroduction: beyond the logo, the search for your brand’s soul In a world saturated with advertising and short-lived promises, what makes one…Read the article →Slow WordPress site: 10 ways to speed it upYour site is slow. Do you know how much money you lose every second? One second. That’s how long it takes to…Read the article →Storytelling: 5 brand examples that moved usStorytelling is everywhere. But who does it well? The BLACKT agency analyses 5 examples of brands that have mastered the art of…Read the article →How to choose the right colours for your logo: the psychology of colourBlue for trust, red for passion... The colour of your logo has a huge impact. BLACKT guides you to the right choice…Read the article →Copywriting: 10 psychological techniques to persuade (and sell)Learn how to use psychology to write copy that converts. The BLACKT agency reveals 10 powerful, ethical copywriting techniques.Read the article →The complete guide to WordPress maintenance for beginnersYour WordPress site is a racing car. Are you changing the oil? Picture this: you have just bought a superb sports car.…Read the article →Logo trends: what lasts and what datesDiscover the 10 logo trends that will define 2025. From generative AI to brutalism revisited, BLACKT decodes the future of brand design.Read the article →WordPress.com or WordPress.org: which one should you choose?WordPress.com or .org? Never get it wrong again! BLACKT explains the key differences, pros and cons so you can make the right…Read the article →How to define your brand values in 5 stepsFind out how to define your brand's core values in 5 simple steps. A practical guide from the BLACKT agency for authentic,…Read the article →The essential steps to a successful websiteIn a constantly changing digital landscape, a successful web project relies on a proven method and close collaboration with an experienced web…Read the article →
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