The manifesto is the founding text of a brand: what it stands for, what it refuses, said in the tone that makes it recognisable. It goes on the wall, it is read out loud and it commits you. BLACKT writes manifestos you will still stand behind in ten years.
Not a catalogue: a manifesto defends one idea against another, otherwise it is a brochure.
Yours, pushed to full intensity: this is the text that sets the voice of the brand.
What you will not do says who you are more surely than what you promise.
Short, with rhythm, made to be displayed: a manifesto goes on a wall, at the top of a website, on the first page of a proposal.
Once written, the manifesto becomes the tuning fork for all the communication: the pages of the site, the posts, the commercial proposals all tune to it. It is also a formidable recruitment tool: those who feel it apply, those who shrug step aside on their own. Which is exactly what it is there for.
The strapline condenses, the manifesto unfolds: it is a text of a few paragraphs setting out how the brand sees the world. The strapline is often taken out of it.
No. It serves brands with a genuine stance to assert. If there is nothing to stand for, you start with the positioning, not with the text.
After the brand platform: interviews, a first draft, readings out loud with you, rounds of work. The text is finished when you want to sign it.
15 minutes. Free. No strings. We tell you exactly what we would do in your place.
Tell us the essentials. We come back to you within one working day, with a first read on your project and the next steps.