VISUAL
IDENTITY
A visual identity is what makes a brand recognisable at a glance: logo, colours, typefaces, imagery and graphic principles.
BLACKT builds visual identities that hold together and stand apart, made to stay in people's minds and give your brand a real presence.
WHAT DO YOU NEED?
Tell us where you stand and we will tell you where to start.
FROM THE BRAND GUIDELINES TO THE REAL WORLD
Brand guidelines are useless if they stay inside a PDF. They have to work in real life: at the printer, on social media, inside a presentation or on a menu reprinted in a hurry. At BLACKT we build visual identities as genuine brand systems: simple rules, files ready to use and templates your teams can work with every day, without depending on us.
That is the difference between an identity that runs out of breath in six months and one that gets stronger with every piece.
WHAT WE DO
LOOKING FOR SOMETHING ELSE?
Logo and variants
A simple drawing, legible at any size, worked out for every use.
Graphic system
Colours, typefaces and rules of use: the consistency that makes you recognisable.
Collateral
Cards, menus, signage, social media: the brand made real everywhere it lives.
Brand guidelines
A clear how-to document, with the source files: usable without us.
OUR WORK
FAQ.
What is the difference between a visual identity and a logo?
The logo is a sign; the visual identity is the whole system around it: colours, typefaces, imagery and rules of use. A good logo with no system stays mute.
How many proposals do we get?
Two or three clear-cut directions we stand behind, rather than a catalogue. Then the chosen one is developed in full.
Do you deliver brand guidelines?
Yes. Guidelines, source files and rules of use are all delivered: your identity stays usable without depending on us.
LET'S TALK ABOUT YOUR PROJECT
15 minutes. Free. No strings. We tell you exactly what we would do in your place.