Naming is the work of finding the name of a brand, a product or a range: a name people remember, that can be said in every language that matters, that can be protected in law and that lives well online. BLACKT runs the search from first exploration to final checks.
Territory, tone, constraints, languages: we settle what the name has to do before looking for it.
Wide ground covered by family: descriptive, evocative, invented. We narrow it down to a short list together.
Available domains, earlier trademarks, social handles, hidden meanings in the target languages: nothing is decided before that.
The chosen name arrives with its rationale and its first outings. We do not hand over a bare word.
A bad name costs you every day: spelled out on the phone, confused with a competitor, blocked abroad, impossible to defend at the trademark office. A good name works on its own: people remember it the first time, it already tells part of the story, and it leaves the brand room to grow. It is one of the few communication decisions that is genuinely permanent, so it deserves a real method.
We check the visible prior rights (trademark registers, domains, social handles) to rule out names that are already blocked. The trademark filing itself goes through an industrial property attorney, with whom we work hand in hand.
Dozens while exploring, a short and argued selection at the end: three to five checked names, not a catalogue for you to sort through.
Yes: mergers, diversification, names that have become too narrow. The process then includes the transition, for clients, for SEO and in law.
15 minutes. Free. No strings. We tell you exactly what we would do in your place.
Tell us the essentials. We come back to you within one working day, with a first read on your project and the next steps.