Website redesign: the complete guide
When to redesign, what it costs, the seven stages and, above all, how to keep every Google ranking at switchover.
AIO: getting cited by ChatGPT, Perplexity and AI tools
AIO (answer engine optimisation, sometimes called GEO or AEO) means structuring a website so that AI tools cite it in their answers: ChatGPT, Perplexity, Google’s AI Overviews. Where SEO aims to rank a page, AIO aims to get a piece of information cited. The two complement each other: answer engines rely heavily on pages that […]
How much does a website cost? The real figures
A website costs anything from a few hundred euros for a rented template to several tens of thousands for a fully bespoke build. The gap does not come from the technology: it comes from everything around the site (strategy, content, original design, SEO) and from who builds it. Here is how to read a quote, […]
Local SEO for restaurants: fill your tables through Google
Local SEO for a restaurant plays out on three fronts: the Google Business Profile listing, reviews, and a fast website that answers practical questions. It decides who shows up when someone searches for « restaurant » plus your neighbourhood, your cuisine or their occasion. Here are the actions in order of return, tested on the twenty or […]
SEO for lawyers: get found without soliciting clients
SEO for a lawyer means being found when a client searches for their problem and their city: « unfair dismissal lawyer Lyon », « advice on a settlement agreement ». It is the only channel that brings in cases without soliciting clients, and so in full compliance with the profession’s ethics rules. Here is how a law firm gets […]
Restaurant website: the 7 essentials
A restaurant website has three jobs: make people hungry in three seconds, let them book without friction, and give them the practical information without a treasure hunt. Everything else is decoration. BLACKT has designed around twenty restaurant websites, from single venues to multi-brand groups. Here’s what yours needs, in order of importance. The 7 essentials […]
Google Business Profile: the complete guide
Google Business Profile is the free listing that makes your business appear on Google Maps and in the local block of search results. For a shop, a restaurant or a professional practice, it often generates more calls than the website itself: it is the number one lever for local visibility, and the most neglected. Here […]
Law firm website: the 6 essentials
A law firm’s website must prove three things within seconds: competence (clear practice areas), legitimacy (the partners’ backgrounds and bar admissions) and accessibility (how to get in touch, and on what terms). Private clients and in-house legal teams alike google a firm before calling: your website is your first pleading. BLACKT has worked with around […]
When should you redesign your website? The 7 signs
A website needs redesigning when it costs more than it brings in: a dated look that drives people away, slowness that makes them leave, a structure that stops you being found. In practice, a brochure website lasts 3 to 5 years before the gap with your competitors starts to show. But age alone tells you […]
Brand platform: definition, contents and method
What is a brand platform? How do you create one? BLACKT gives you a complete guide and a free working document to fill in, to build the foundations of your branding.