Website redesign: how not to lose your SEO
Redesigning a website without losing your SEO is possible on one condition: treat your URLs as an asset. Every address that receives traffic or links must be kept or 301-redirected to its equivalent, before launch, not after. It is the invisible part of a redesign, and the one that makes the difference between starting off […]
5 copywriting mistakes that kill conversions on your website
Your website attracts traffic but doesn’t generate sales? You’re not alone. According to a Forrester Research study (2024), 96% of visitors to your site aren’t ready to buy straight away. The difference between a curious visitor and a loyal customer often comes down to one thing: copywriting.
Copywriting is the art of persuading with words. Good copywriting can turn a website into a conversion machine. Bad copywriting, on the other hand, can kill your conversions, even if your product is excellent.
In this article, we break down the 5 most common copywriting mistakes that stop your site from performing. You’ll learn how to spot them, fix them and turn your words into a powerful growth lever.
The complete guide to writing the perfect creative brief for your logo
Introduction You are about to create your brand’s logo, but you don’t know where to start? Here is a statistic that should spur you on: according to a 99designs study (2024), 73% of successful logo projects start with a clear, detailed creative brief. The creative brief is the founding document of your visual identity. It […]
How to use Jung’s 12 archetypes to build a memorable brand
Introduction Does your brand have a personality that truly resonates with your audience? If you feel your communication lacks consistency, or that your customers don’t connect emotionally with your brand, you are not alone. In 2025, 78% of consumers say they buy from brands whose values match their own (Edelman Trust Barometer 2025). The answer? […]
WordPress updates: should you turn on automatic updates?
Introduction Have you ever woken up to find your WordPress site broken after an update? Or worse, ignored updates for months and then had your site hacked? You’re not alone. Managing WordPress updates is a daily dilemma for millions of site owners. On one hand, not updating leaves your site open to critical security flaws. […]
Using the hero’s journey structure for your business storytelling
Introduction Does your brand tell a story your customers want to follow to the very end? If you feel your business storytelling lacks punch, your messages don’t land, or your audience drifts off before the end, you’re not alone. Most brands tell flat, predictable stories, with no tension and no transformation. The answer? The Hero’s […]
Elementor Pro: the right investment for your website?
Introduction: take back control of your website without writing a line of code In the world of website building, one promise keeps coming back: freedom. The freedom to create without technical constraints, to change a page without calling in a developer, to watch your vision take shape in real time. For a long time, that […]
Mission, vision, values: the winning trio for authentic branding
Introduction: beyond the logo, the search for your brand’s soul In a world saturated with advertising and short-lived promises, what makes one brand resonate more than another? What turns an ordinary customer into a passionate ambassador? The answer isn’t a flashy logo or a catchy slogan, but something much deeper: its soul. And that soul […]
Slow WordPress site: 10 ways to speed it up
Your site is slow. Do you know how much money you lose every second? One second. That’s how long it takes to blink. It’s also the one second too many that can cost you a customer. The research is clear: A slow WordPress site isn’t just a technical annoyance. It’s revenue bleeding away. It’s a […]
Storytelling: 5 brand examples that moved us
Storytelling is everywhere. But who does it well? The BLACKT agency analyses 5 examples of brands that have mastered the art of telling moving, authentic stories.